Digital strategy for Classical channels (BR)

In Our Digital Future: Survey for Classical Music Channels, published in June 2023, 59% of the participating organizations acknowledged not having any digital strategy for classical music. Digging deeper, this result ended being even higher. This insight sparked in-depth conversations with the Classical Music Group and classical music radio representatives, leading to the creation of this new online initiative. These two sessions will showcase inspiring examples and aim to help classical channels develop their digital strategies.